Laura has a very interesting profile, especially because she came from studying chemistry to enter later in industrial design and achieve a hybrid between these two professions, joining the scientific and research part, with creative development. Especially applied to materials.
I felt identified with her to see how many times she has taken the risk of changing her profession to follow her passion, making empty leaps as she well said, that in the end, they have helped her build her path. I have already gone from working in television for several years as a filmmaker to becoming an advertising creative and now a student and designer, and it was nice seeing how she adapted to every new job and country where she had to live. She also has a great ability to connect things that have no relationship, skill that I think I have, but that I would like to strengthen to find more and more connections.
I also liked how she describes herself as a "Lifestyle detective", one of the great skills that I would like to acquire, to be able to prospect future trends and according to that to be able to apply solutions. A bit of coolhunting or trend forecasting to direct the design. She even talked about "The 3-time rule" in which if a concept began to appear in different sectors, the emergence of a new trend could be predicted.
Laura has a great ability for research, which I feel in part that it is a skill that I am missing since although I collect or read a lot of information, I need to organize it so that I can easily access it when I need it to support or justify any idea. She speaks that there must be a structure to find the information, but then be carried away by her intuition back and forth. Maybe that is a process that I must try, to see if this improves my research process.
I also loved about the visit the exercise she did with us, making us conceptualize our ideas trough a list of materials, making us visualize and give properties to materials depending on their color, shape, texture, flexibility, and others.